Case Study: Boosting artist visibility and cutting management time by 50% with SpreadSimple

Overview

Art'Place, based in Geneva, Switzerland, has been championing emerging artists since 2016. With over 200 exhibitions organized and more than 660 artworks showcased online, the organization ensures visibility for artists both in physical spaces and through an active digital platform.

To efficiently manage its expanding collection of artist and artwork data, Art'Place adopted SpreadSimple. This transition led to a threefold increase in the speed of posting new art pieces and doubled the efficiency of exhibition announcements, cutting website management time by half.

Additionally, their website traffic saw a notable 23% increase.

We talked to Olivier Ahr, the representative of the gallery, to learn how they managed to achieve such results.

Background

Art'Place was founded to help emerging artists gain visibility. The company organizes exhibitions and offers a range of services for businesses, including artwork rental, workplace decoration consulting, and artistic event planning.

To maintain a strong online presence and promote these artists, Art'Place required a website that could showcase numerous works of art with detailed information on each piece.

Their initial platform, though useful, was rigid and costly, making it difficult to update artist profiles and exhibition details as the business grew.

Challenge

Art'Place needed a website that could:

• Display detailed information for each piece of artwork, including medium, dimensions, price, and artist biographies.
• Be simple to update, allowing sold works to be removed and new exhibitions to be easily added.
• Provide a user-friendly experience across both desktop and mobile devices, ensuring seamless navigation for all users.

Their previous platform for managing the site was not only expensive but lacked the flexibility needed to keep up with the ever-growing list of artists and exhibitions. This prompted them to seek a more adaptable and cost-effective solution.

Why SpreadSimple?

After evaluating various website-building tools, Art'Place chose SpreadSimple for its:

• Flexibility: The no-code builder allowed Art'Place to easily implement and manage a dynamic, professional site without requiring advanced technical skills.
• Google Sheets integration: This integration was crucial for Art'Place, as it enabled them to manage large datasets for each artist and artwork efficiently.
• Customization options: SpreadSimple provided the ability to create detailed pages for each artist and artwork, offering visitors a comprehensive view of the artist’s background and the specifics of their work.
• Cost-effectiveness: Compared to the previous solution, SpreadSimple offered significant cost savings, allowing Art'Place to allocate more resources to artist promotion.

Achievements and results

Since launching the new website with SpreadSimple, Art'Place has seen substantial improvements in both operational efficiency and artist visibility:

Improved operational efficiency.

Art'Place now posts new art pieces three times faster and announces exhibitions twice as quickly as before. The streamlined site structure has reduced overall website management time by half, allowing the team to focus more on expanding artist outreach and hosting events.

Currently, Art'Place has over 660 art pieces presented on their website.  

Over 200 exhibitions

Since 2016, Art'Place has hosted more than 200 exhibitions, most of which have been promoted online. The new website setup makes it easy to update and share upcoming events, keeping potential clients and art lovers informed about the latest shows.

Increased online visibility

The website has become central to Art'Place’s promotional strategy, serving as a vital communication tool to draw visitors to exhibitions. With thousands of visitors regularly interacting with the site, artists have received greater exposure, leading to successful sales and new opportunities.

The number of website visitors grew by 23% since Art'Place's website moved to SpreadSimple.

Enhanced user experience

The mobile-responsive design ensures a smooth experience across devices, allowing users to easily navigate the site from both desktops and smartphones.

The impact on artists has been significant. Many have gained new clients through the site, and the increased visibility has supported their ongoing creative endeavors. Art'Place has thus played a key role in turning passion into profit for emerging talent.

Advice for businesses considering SpreadSimple

Art'Place recommends careful planning for those considering using SpreadSimple:

1. Logical site structure. Prepare your content and structure the site in a user-friendly manner before getting started to ensure easy navigation.
2. Prioritize user experience. Always think from the perspective of the visitor, ensuring they can quickly find what they need.
3. Test for mobile. Make sure to thoroughly test the website on mobile devices to guarantee a seamless experience for all users.

SpreadSimple has empowered Art'Place to elevate its online presence, providing a flexible, affordable, and user-friendly platform to showcase emerging artists. By improving site functionality and enabling easy content updates, SpreadSimple has become a crucial tool in supporting Art'Place’s mission of promoting contemporary art in both physical and digital spaces. Through streamlined operations and enhanced artist visibility, Art'Place continues to support the art community, helping emerging talents reach broader audiences and achieve commercial success.