Getting an online platform up and running has become easier than ever thanks to no-code website builders. But once your e-commerce store is online, this is truly when your work starts. A well-made website is not very useful if no one knows about it. Hence, promoting and sharing it with the world is essential.
There are many ways to market and promote a website, but some methods like advertising or hiring a marketing firm can be expensive. Fortunately, many ways exist to advertise your business without spending a dime. In this article, we will introduce the 10 best free advertising platforms for entrepreneurs and businesses.
How to Promote Your Website for Free?
Before we jump into the list of popular platforms for advertising, here are some ways on how to promote your website for free.
- SEO Techniques – Search Engine Optimization or SEO, is one of the most effective ways to promote a website and increase traffic organically. SEO is free for anyone but requires a careful understanding of keyword optimization that helps increase your website's ranking on search engines.
- Using Email-marketing – Email Marketing has a proven track record of being a free effective promotion channel for a website. A form of Email marketing, Newsletters help form a direct communication channel between you and your potential customer that aids with conversions.
- Blogging – Creating a free blog is the fastest way for people to find your website and discover your business. A well-written blog also helps you to establish yourself as an authority in your field and improve your conversion rates.
- Social Media Marketing – Social Media channels like Facebook, Twitter, and Instagram are not just to connect with friends and family. It is also a great way to market your business, spread awareness, build loyalty, and gain subscribers.
- Post on Forums – Another good way to reach new customers is to use forums. You can start a new thread on popular platforms like Reddit, or join an existing conversation thread and promote your business whenever relevant.
- Outreach Marketing – Outreach marketing involves connecting on a quid pro quo basis with influencers, bloggers, and other professionals in your business niche to promote your website. It is a good way to build long-term relationships and guarantee mutual growth and benefit.
- Quality content – Writing and posting informative content on your website and blogs helps build your business's loyalty and drive consumers through your marketing funnel. Just keep in mind to always prioritize quality over quantity when it comes to promotional strategies.
If you would like to learn about these techniques in detail or find out how to increase your website traffic, please refer to our articles – A step-by-step Checklist for Perfecting any SEO Website and 10 Ways to Boost Your Website Traffic.
Best Free Advertising Websites for Business
A quick, easy, and affordable way to promote your business is to post your products and services on free advertising websites. Most free advertising platforms are built for small businesses with a limited marketing budget. So let us explore the 10 best advertising websites to help grow your brand.
Since the introduction of Marketplace and Shops on the social media platform, Facebook has become a dominant force in customer acquisition and online shopping. Facebook Marketplace is used by roughly 800 million people every month. The platform has proved to be an effective advertising medium for selling cars, real estate, furniture, retail products, and many more goods. It provides functions that directly mimic some of the best-classified ad websites.
Google My Business
Google My Business is a free online directory that lets businesses connect with customers across Google Search and Google Maps. To get started on Google, all you need to do is submit the URL of your business' website and some additional details about your company. It then incorporates the companies' information into their listings to ensure your website is displayed when users search relevant content categories.
Google My Business also gives your customers a way to reach you via calling, messaging, or leaving reviews. It also allows you to see how your consumers are engaging with your profile whether it's clicks, calls, follows, etc.
One of the oldest and best free high-traffic advertising websites is eBay. With over 30 international web pages and a presence in over 100 countries worldwide, it is a fantastic marketplace to reach numerous potential clients, especially if you are looking to sell overseas. Thanks to its good SEO rankings, great social media presence, and loyal follower base, eBay listings result in more visibility than most other websites. Its interactive interface also makes it easier for new users to publish free advertisements.
Craigslist, though very old, remains a popular destination for buying and selling products or services. It is ranked in the top 30 most visited websites in the US and is still a popular platform in many countries. Craigslist has a huge line of categories and many subcategories, such as jobs, services, events, merchandise, and beauty products. These subcategories help your ads reach a wider range of audiences. Business owners and entrepreneurs can advertise both B2C and B2B products and services on Craigslist.
Locanto is a German-based free advertising platform with a presence in over 60 countries worldwide. Similar to Craigslist, Locanto’s online classifieds help your business sell products, services, physical goods, real estate, cars, etc. The key difference to Craigslist, Locanto is great for new businesses with a large community presence and your advertisement websites live on the platform for 60 days instead of 30. It is because the platform has unique categories for selling events, community-based services, classes, and boosting local marketing efforts.
Oodle is the largest network of free advertising websites in existence today. It is great for small businesses, because you can connect your social media accounts, as well as local listings from platforms like eBay, ForRent.com, newspapers, and more. The biggest advantage of Oodle is that the platform allows you to connect your account to your Facebook Business page and post an update immediately when running a new advertisement.
OLX is the world’s fastest-growing network of leading marketplaces having a presence in 30+ countries and an association with 20+ brands. It has 300 million people visiting its web pages every month. Many small businesses and entrepreneurs find their loyal customer base on OLX every year with free user-generated ads. It adds value for its customers by providing them with great deals and a platform for easy buying and selling.
Adpost is a free classified advertisement website with a presence in over 1000 cities while covering over 500 regions. It offers businesses 30 million views a month and thousands of daily replies to their listings. The website has a freemium pricing model where you get the following features:
- Run basic ads for 30 days.
- Free ad renewal for a maximum of 90 days.
- Display of up to 100 photos and 1 video.
Sales Spider is a great free online advertising website for small and medium businesses. It has a large user base, easy to use interface, and allows users to network with other people in their industry. This makes Sales Spider an ideal platform not just for advertising but also for networking and building professional relationships. The differentiating factor about Sales Spider is its collaborations with retail giants like Walmart, Macy’s, and Amazon.
Gumtree is a UK-based free online advertising platform with strong global recognition since its inception. The website has 13.8 million unique visitors per month, followed by 10.1 million replies monthly. It is an ideal platform for service-based businesses looking to reach new customers, thanks to its user-friendly interface that allows anyone to create and manage their advertisements.
Pros and Cons of Free Advertising
The goal of any online business is to increase traffic to its website. As a result, promoting and marketing your brand is crucial for any e-commerce store. Free advertising platforms are great for new businesses and SMEs, but like every corporate decision, they have their set of pros and cons. Let us understand the benefits and risks of posting free advertisements.
Benefits of Websites that Post Free Ads
- Cost-effective: Every business decision revolves around money. Free advertising is a lucrative idea for startups as it does not cost the company any expenses and eats into their limited budgets.
- Wide audience reach: Most free advertising platforms function with a large user base. This means that new businesses can reach out to a wider audience without spending on marketing.
- Improved online presence: Free advertising websites implement good SEO techniques on their platforms for promoting their own business. If your company website achieves higher visibility on these platforms, it increases your organization's online presence and organic ranking on search engines like Google or Bing.
- User-generated content: Most free promotional websites work on user-generated content. So positive reviews and higher ratings from customers can help grow your business faster and build trust in your enterprise.
Downsides of Websites that Post-Free Ads
- Limited features: Most free subscription models offer limited features as compared to paid options. This makes it difficult for a business to stand out from its competitors.
- Less control over branding: Businesses that promote their websites on free advertising platforms have less control over their messaging and branding as compared to paid subscriptions.
- Time-consuming: Free promotional websites do not cost money, but they drain away another valuable company asset – time. Creating and managing a profile takes a lot of time especially when trying to attract new customers.
- Harmful for the brand: Since advertising platforms work on user-generated content, a business website's brand can be damaged due to bad user reviews and customer ratings.
There are many options for advertising and promoting your products online. Even though paid options like Google Ads are a quick solution for launching a new product, in the long run, it is better to promote your website organically without spending any money. A well-executed promotion strategy on a free advertising platform will increase your conversion rates and also build customer loyalty. We hope this article will help your business website grow and become a success.